Collaborations
Strategic Editorial Collaborations
Credible visibility for complex technology and infrastructure stories.
Why this matters
As markets grow more complex, visibility alone is no longer enough.
What matters is whether your message lands with the right people, and whether it is clear, credible, and worth paying attention to when it does.
In an era of endless content, the advantage lies in perspective and authority. The organisations that are remembered are not always the loudest. They are the ones whose story makes sense.
What makes this different
This is not a standard sponsored post.
I place your story within a broader industry context so it reads as editorial, not advertising. That distinction matters to technically sophisticated audiences who can tell the difference immediately.
- Clarity: complex ideas made accessible without being oversimplified
- Relevance: your story connected to what the market is already paying attention to
- Credibility: a narrative that holds up under scrutiny from people who know the space
The goal is not just to be seen. It is to be understood and remembered.
Why work with me
For nearly two decades, I have written about technology for business audiences, covering enterprise IT, data centres, AI, and cybersecurity.
The hardest part of telling a technology story is not the writing. It is knowing which details are meaningful, which claims will be questioned, and how the narrative fits within the broader market conversation.
I understand how technology works and how narratives shape markets. That combination is what makes the difference between content that is merely published and content that is actually read.
What each collaboration includes
Every collaboration extends across multiple channels. A single post reaches only part of the audience. This reaches more of it.
- A LinkedIn post
- A published article on TechStories, optimised for search
- Inclusion in my weekly newsletter
- Distribution via my WhatsApp channel
More than one touchpoint. Each one a chance to reach someone who needs to hear your story.
Engagement Options
Each option addresses a different stage of the same challenge: getting your story clear, credible, and remembered by the right audience.
A focused diagnostic to clarify the strongest story your organisation should be telling, what differentiates it, and how to frame it credibly.
- Two strategy calls to understand your niche, priorities, and positioning
- Review of current messaging and LinkedIn presence
- Identification of core themes, differentiators, and message gaps
- Recommended editorial direction
- A written positioning brief with practical next steps
Best for organisations that need sharper narrative clarity before investing in broader visibility. Delivered within 2 to 4 weeks of the first strategy call.
A single, well-crafted editorial that puts your story in front of the right audience. I frame it within a broader industry context so it reads as perspective, not promotion — a distinction that technically sophisticated readers notice immediately.
- One insight-led LinkedIn post
- A published article on TechStories, optimised for search
- Weekly newsletter inclusion
- WhatsApp channel distribution
- 10-day performance snapshot
Best for announcements, launches, milestones, or events. Delivered within 2 to 4 weeks of briefing.
A two-part editorial series designed to move your audience from awareness to understanding. Part I frames the industry context and surfaces the broader issue. Part II positions your organisation within that story and makes the message more memorable.
- Two linked LinkedIn posts published in the same month
- A published article on TechStories, optimised for search
- Weekly newsletter inclusion
- WhatsApp channel distribution
- Access to me for strategic editorial advice during the engagement window
- Commentary mention in the newsletter edition accompanying the collaboration
Best for organisations that need more context, stronger message absorption, and better recall than a single editorial can provide. Delivered within 2 to 6 weeks of briefing.
For organisations that want to build a stronger position in the market conversation, not just appear in it briefly. This goes beyond the Authority Series with extended distribution, a dedicated Substack feature reaching a separate subscriber audience, and thematic continuity across my editorial coverage.
- Everything in the Authority Series
- A dedicated Substack feature article reaching a separate subscriber audience
- Ongoing mentions in relevant editorials where your story fits naturally
For organisations playing a longer game. Delivered within 2 to 8 weeks of briefing.
Multi-Platform Distribution
Every collaboration is distributed across all established channels. Higher tiers unlock additional positioning touchpoints.
| Channel | Industry | Authority | Partnership |
|---|---|---|---|
| LinkedIn editorial | ✓ | ✓ | ✓ |
| TechStories article | ✓ | ✓ | ✓ |
| WhatsApp channel broadcast | ✓ | ✓ | ✓ |
| Weekly newsletter inclusion | ✓ | ✓ | ✓ |
| Performance snapshot | ✓ | ✓ | ✓ |
| Commentary mention in newsletter | — | ✓ | ✓ |
| Access for strategic editorial advice | — | ✓ | ✓ |
| Dedicated Substack feature article | — | — | ✓ |
| Ongoing mentions in relevant editorials | — | — | ✓ |
Audience Reach
Each collaboration is distributed across established channels with a technically literate, opt-in audience.
Brands I've Worked With
A selection of organisations that have collaborated with me across enterprise IT, data centres, and infrastructure.
How It Works
An initial call to understand your objectives, priorities, and what makes your offering unique.
I review your collaterals, interview a subject matter expert, or attend your event or site in person.
I craft the story and publish it across all channels, timed for maximum reach with technical audiences.
A summary of engagement metrics delivered 10 days after publication.
Editorial Principles
Editorial independence. All content is written in my editorial voice. Posts are not available for review before publication. Factual errors are corrected immediately upon notification.
Human-written. My content is entirely original and human-written. No AI-generated copy. If you want to verify this yourself, run any of my recent posts through Pangram Labs, the most accurate AI detector I have come across.
Organic only. I don't use pods, AI commenting, or any black or grey hat engagement techniques. I cannot guarantee the performance of any individual post — only that it will be crafted with nearly two decades of B2B writing experience behind it.
Optimal timing. I will suggest the best timing and storytelling angles to reach technically-inclined readers and senior decision-makers.
Payment. Payment is due ahead of the engagement.
