What 1,000 days of writing on LinkedIn has given me
I started writing on LinkedIn out of desperation. Three years later, everything has changed.
When I first started writing on LinkedIn, I was desperate. Looking back, it's incredible how completely things have changed over the last three years.
Sure, everyone's favourite pastime is complaining about LinkedIn's always-changing algorithm. But as we head into 2026, it would be remiss not to highlight the good.
I've posted daily for almost 1,000 days now. Here's what it has given me.
Opportunities
For over a decade, I relied on word of mouth for the writing work that I do. I think I do a good job, working with editors and marketers on the hardest content they can't do in-house.
But everything changes.
In 2023, I was confronted with a challenge I'd never faced before: how does one find new leads? Someone mentioned LinkedIn, so I gave it a try. But it was Austin Church's morning marketing habit that really clicked for me.
In a nutshell, you need to be seen. And the sowing should be done when the going is good. Or as Gabrielle Loh might say, you need to build your brand.
I've generally only given advice about LinkedIn in face-to-face meetings, because everyone is different. But I will say this: LinkedIn has afforded me incredible opportunities amounting to tens of thousands of dollars. New fractional roles, new engagements, and new collaborations.
Crucially, I enjoy them.
Connections
It would be wrong not to mention the many meaningful connections I've made, both online and at conferences or industry events. I really appreciate the forbearance of team members who get confronted with: "Can you bring me to Paul?"
Some of you send me tips regularly, while others are always there to keep me honest, because there is no way I know everything. In 2026, I promise I'll do a better job of keeping in touch with everyone.
Knowledge
Finally, I must say I've gained tremendously from writing regularly. I mean, if I were to buy you a cup of coffee, I'd have $5 less in my wallet.
But knowledge doesn't work that way. Turns out that teaching is also learning. And the very act of sharing forces a greater clarity and deeper understanding.
So I gain, too.
Some have asked how I know so much. One half comes from the rich connections I've made. The other part? The mad scramble as I seek answers I realise I don't have halfway through writing a post.
If you're reading this, thank you for being part of my journey. Happy 2026 to you!
