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# Time to ditch vanity metrics on LinkedIn
- URL: https://www.techstories.co/time-to-ditch-vanity-metrics-on-linkedin/
- Published: 2024-11-16T16:26:00.000Z
- Updated: 2024-11-30T16:33:22.000Z
- Description: What I've gained from posting daily on LinkedIn since last year
- Author: Paul Mah
- Tags: Writing

Forget vanity metrics. Here's what I gained from posting daily on LinkedIn since last year - including the deals closed.

Over a period of 15 years, I wrote thousands of articles and collaterals for publications and clients. In April last year, I wondered: Why not write for myself?

So, I did exactly that. Some 550 posts later, here’s what I've gained.

**More knowledge**

I enjoy explaining things and showing others the ropes. Yet as any good teacher will tell you, we learn even as we teach.

Well, my understanding deepened as:

- I sought to explain things clearly.
- Responded to queries or challenges.
- Searched within to form my own opinions.

Turns out it's true - the best way to learn is to teach.

**Industry connections**

Of course, I also had the chance to make new industry connections. And many were very willing to share their knowledge and expertise.

It’s a humbling experience; while I always try to help those who reach out directly, those who shared freely with me did so for nothing in return.

I don't post selfies of meetups but suffice to say it's been highly enriching.

The most unforgettable? There was this industry convention where I met over 20 individuals on the same day - in 20 separately arranged meetings. 

**New deals**

While I've never actually optimised my profile to sell anything, I do take on gigs when approached and the fit is good. And it has been an incredible journey.

In the last 3 months of 2023, I gained over SG$30,000 of new content work that I could directly attribute to my LinkedIn posts.

I'll just say this to solopreneurs or business leaders out there: Half of those who converted never engaged. At all. And the other half? Only a handful of times.

It's the content that converts. Not your impressions or likes.

**What are you here for?**

To be truthful, the above benefits could probably be achieved with shorter, easier posts written in half the time.

But I also write to practice the craft of writing, push my writing speed, and compel myself to constantly come up with fresh ideas.

I do plan to shake things up in terms of platforms I write on in the new year, so stay tuned.

What about yourself? Do you look at vanity metrics and what do you hope to achieve here?