Almost 5,000 saves later, LinkedIn is changing
Almost 5,000 saves in the last 365 days alone, but LinkedIn's Boost button hints at a pay-to-play shift.
When LinkedIn some months ago quietly started showing statistics for "saves" and "Sends on LinkedIn," I was elated to see confirmation that I am on track - with thousands of you saving or privately sharing my posts over the last 365 days.
Focus on quality
Everyone I know tracks post impressions. Personally, I've always looked at engagements because I am more interested in indications of quality than reach.
It's also why I've never been interested in engagement pods or plagiarised and AI-written slop.
I'm not interested in vanity metrics; I simply want to write quality posts that inform, educate, and spark meaningful reflection.
And in a world where sensationalised content gets far greater reach, I am always grateful when executives or technical experts tell me they found my posts "on point."
LinkedIn is changing
This was why I wasn't concerned about crashing impressions recently. I wasn't even looking at it. The appearance of that "Boost" button at the top of posts is different, though.
The button is an unsubtle hint that my willingness to pay matters more than quality. It also suggests an incentive to show my human-written posts to fewer people.
Over my break over the last two weeks, I've had the mental space to think about what to do next. It's still coming together, but I'm already switching things around.
Don't worry. I plan to keep posting daily on LinkedIn. You probably won't even notice a difference, as most only ever see a small fraction of my posts.
I'll still be writing on AI, cloud, enterprise IT, data centres, sustainability, cybersecurity, and gadgets. You might also want to hit the bell and select "All" to see all my posts here.
My recommendations
What would I recommend to other creators on LinkedIn for 2026? Well, I think LinkedIn is still the best way to reach professionals and businesses. There is simply nothing better right now.
But I'll recommend you take the time to review your strategy in terms of the content you produce and the effort required. Also, take the time to think about whether it makes sense to double up on another platform.
