AI content already reads like a human wrote it

Claude 4 was just released with exceptional coding and reasoning capabilities. If you are not using AI, you are already falling behind. I'm serious.

Today is UnfilteredFriday, and let's talk about how everything will incorporate AI. Whether you are ready or not.

Claude 4 is here

First, let's look first at the just-released Claude. I haven't had the chance to try it extensively yet, but here's a quick rundown of it:

• World's best in coding.
• Available as Claude Sonnet 4, Claude Opus 4.
• "Instant" responses and extended thinking modes.
• Optimised for agentic workflows.
• Can now do web searches.

Bear in mind, that it's relatively expensive, particularly Optus 4, compared to the likes of DeepSeek.

Did you write it?

Last week, I exchanged notes with another LinkedIn creator. After reading a couple of top-notch articles from him, I DM'ed him: Did you use AI to write your content?

Short answer: Yes*.

*Multiple AIs were used across various stages.

And I realised I probably didn't mind.

As a writer, the only clues I had that his articles might have been AI-written were a combination of these:

• The arguments were superbly articulated.
• Everything was very well written.
• He's written quite a few of these pieces.

And no, writing wasn't his day job. What raised my suspicions was my personal estimation that it's too many for someone with a non-writing day job.

AI-generated content is already out there, and even someone like me had to rely on non-language clues to guess it was AI-written.

My advice? Stop watching from the sidelines and start exploring how AI can help. Because writing using AI is becoming a skillset in its own right.